A reasonably-priced and excellent quality product or service with a big market demand and an an amazing website with a friendly-user interface and awesome graphics can increase sales. However, this is not enough to generate reliable and steady high volumes of traffic to your websites always. The different types of online advertising can help you to accomplish this goal.
Types of Online Advertising
Pay-per-click (PPC) Advertising. PPC makes use of internet technology, where the visitors are being led to your website when they click your ad. Advertising on Google works, Yahoo and Bing works in this manner, but it is not limited to search engine. There are other websites allowing PPC.
Pros: Offers effective free advertising. You pay only for visitors that click on the ad.
Cons: Clicked ads do not guarantee purchase from visitors.
Cost per mille (CPM) Advertising. CPMs require you to pay for an advertisement that is displayed for a specific period of time, which is normally multiples of 1,000. Thus, you pay per thousand or “per mille.”
Pros: You do not pay for people who did not see your ad.
Cons: No assurance that your advertisement will produce clicks that will convert visitors to make a purchase.
Banner Advertising. This concept is simple and has existed even before the search engines. Banner advertising requires you to put a banner on a relevant website containing a haunting graphic and headline.
Pros: Users are led to your website when they click your banner.
Cons: Users have adopted the attitude of ignoring banners, which means getting a small click percentage on your ad.
Affiliate Advertising. This type of online advertising offers you great advantages by maximizing internet technology. Started in the middle of 1990s by Amazon, affiliate advertising is frequently used for e-commerce websites, offering commissions to actual sales. Return on investment is easy to establish and you get to set the amount of commission you want to pay. Visitors are led to your website by clicking your ad.
Pros: You get to advertise for free and pay only for visitors who make a purchase, signs up to your email list or accomplishes your preoutlined objective.
Cons: Affiliates may promote your competitors if you do not offer a good commission.
Social Media. This includes Facebook, Google+, Twitter, and LinkedIn, which are the modern tools to send your message to your target market.
Pros: Making an account is free and easy, allowing you to reach a wider market with a small amount or without any cash outlay. Visitors will only have to join, follow or like your page and anyone who reads your posts can share it with his own network, increasing awareness of your brand.
Cons: It takes time updating your social media accounts. Posts are displayed for only a short period of time. You need to find new approaches about your products to post and re-post product information, which should be in a conversation form, as social media do not accept clear advertising copies.
Most businesses fail in online advertising because of their lack of understanding and experience. Onelink Solution understands the different types of online advertising and can help your business enjoy its advantages.